Alex De Pase is a brand born from the collaboration between the famous Italian tattoo artist and the design collective Kardif. Its style moves between the art of tattooing and the world of luxury and exclusive sneakers, in a dynamic and sophisticated combination whose name represents both a tribute to the artist and an inspiration at the same time. An authentic statement lies on the sole, a refined detail made by some of the most famous Alex De Pase’s tattoos.
100% Made in Italy, the collection is divided into sneakers and runners, designed for bold people who don’t want to give up on comfort in every situation. A luxury dimension where the art of realistic tattoo meets fashion.
When the artistic world – dear to the Kardif team – meets the manufacturing world something special happens: dynamic and innovative sneakers for both men and women are born, matching for the first time ever the originality and uniqueness of tattoos to design shoes. Exclusivity, originality and quality are the brand’s key words, where art and luxury come together in one product for street style lovers who care about the priceless details.
The brand is distributed in Europe, Russia and the UAE from its very first collection, but it aims at conquering soon the international footwear market with a product entirely Made in Italy and characterized by a fresh and cosmopolitan attitude.
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Alex De Pase – BIO
Class 1975, Alex De Pase got in contact with the world of tattoos during his teenage. Included by the American magazine Tattoo among one of the ten best tattoo artists in the world, Alex De Pase appeared on the covers of many top-rated magazines of the industry. It was him who, in 2011,came up with the idea of the World Wide Tattoo Conference – the first and only tat-too conference in the world – and over the years he has become a reference point due to his teaching seminars held in different cities all over the world.
Member of International juries, including the Chaudesaigues Awards, in 2014 he opened the first European study of the well known Off The Map franchise, which has always been a meeting point for world-famous tattoo artists. Alex De Pase is also the director of the first international MA in tattoo at the Academy of Fine Arts “G. B. Tiepolo” in Udine, the first case where the discipline of tattooing makes its way to the academic environment. In 2015 he created and launched his own collection of products for tattoo care, Dermalize, now available in many shops all over the world.
In the 2018 Alex De Pase got the official recognition of Contemporary Artist from the Museum of Modern Art MACRO of Rome and in 2022 The New York Times publishes an interview about his work as tattoo artist.
2019 defines the beginning of a new adventure. After meeting Pierluigi Giglio, it comes the idea of “Alex De Pase”, a collection of luxury sport shoes. It is a project that combines the art of tattooing with the love for shoes, a stylistic combination with a dynamic and sophisticated twist.